Blog
Ecommerce operations, by the numbers
Research-backed writing on the unglamorous work that actually runs a store — and how to stop doing it by hand.
What Shopify Sidekick can't do (and what to use instead)
Sidekick is a genuinely useful free assistant — inside the Shopify admin. Here's an honest map of where it ends, and what merchants use for the operations work it doesn't cover.
Read the article →Automate or hire? The $2,000-a-month question every growing store faces
At some point every ecommerce founder runs out of hours. Here is a practical framework for deciding what to automate, what to delegate to a human, and in which order.
Read the article →The real cost of WISMO: what "where is my order" tickets do to your margins
WISMO tickets make up 30–50% of ecommerce support volume. Here is the math on what they actually cost a growing store — and the three ways merchants deal with them.
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